Back to School – Are you Ready?
The start of Term 1 is the most important time of the year to reach out to schools that are cashed up and spending so don’t be a wilting lily! Stand up and be counted.
Tap Into High Quality Sales Leads Every Day
Whether you are part of a sales team targeting government, health or education or a sole operator chances are you are facing the same problems everyday – sales prospecting, talking to the right people and growing clients. 1. Sales prospecting Virtually every sales team lacks sufficient prospects and their database is often out of date.…
The Secret to using Buzzwords
Seamless, game changer, new paradigm, proactive, sustainability, monetise, re-purpose are all typical buzzwords we hear every day in business. But when is it appropriate to use them and when not? Well used buzzwords can be a fantastic tool to grab your prospect’s attention. Whether marketing to government, education, health or other public sector organisations buzzwords…
12 Ways to Beat the Spam Filters
Emails are a great, cost efficient way to reach potential customers, but quite often legitimate marketing campaigns are held back by spam filters. Before you launch your next email campaign, here are 12 things that you should know to avoid being flagged as spam. 1. Jargon If your message sounds too good to be…
Email Subject Line- Art or Science?
Email is a great way to get your product out there, but you have to remember that your email is going to be competing with hundreds of other emails sitting in the recipients’ inbox. The subject line is the first thing people see, and is the one chance you have to catch – here…
Steps to simplify your marketing campaign
Marketing is expensive, and although you may be tempted to fit as much as you possibly can into your marketing campaign, a simple campaign is almost always more effective. Here are five steps to creating a clean campaign. 1. Make your message clear Less is more, the client doesn’t need to know every little…
Selling to Schools Part 2: Tips to monopolise on the K-12 market
Now that we have lain the ground work for an effective marketing strategy in our previous blog, it is time to delve into ways of monopolising the oft-hard-to-crack education segment. Firstly, the key to dealing with the school segment is connecting to schools on a personal and emotional level. While it is easy to break…
Selling to Schools Part 1: Trends and Planning for your next campaign
Selling to Schools Part 1: Trends and Planning for your next campaign Anyone in the K-12 market can tell you what a highly competitive market it is. The constantly shifting nature of this market means companies need to plan three to eight months ahead of the next campaign in order to develop a solid plan…
Telemarketing – Read this before reaching for the phone
When planning your next marketing campaign, emails and pamphlets do have their advantages, but you should never underestimate the power of the phone call. With the introduction of new technology, many businesses are turning to email and social media to market their products. While these are valuable marketing tools, this shift has left a gap…
10 Steps to Successful School Marketing
When marketing to schools, it is easy to go in all guns blazing however this may ultimately damage your potential sales prospects. Before you start presenting your products to potential clients you need to make sure your approach is well prepared and specially tailored for the education sector. Step One Have a realistic view of…