Hospital staff

15% Growth in Healthcare over the Next 5 Years

Annual healthcare expenditure in Australia is increasing from year to year, with annual spending of $99.1 billion in the 2018–19 federal budget, and since 2016–17 health spending has accounted for more than 10% of Australia’s total GDP. The Australian Jobs 2019 report concluded that in the five-year period from May 2018–2023, the industry is expected to grow by…

marketing to health

Marketing to health – it’s worth the pain

As the baby boomers continue to age – the Australian health industry must keep pace. In the last several years it has grown by a whopping 7.6% annually. Of the $87.3 billion that is spent every year on health, $37 billion comes from the Federal Government alone. Private health insurance and out-of-pocket payments by patients…

marketing to health

Health Sector: Strategy vs Tactical

What is the difference between sales and marketing? Traditionally speaking, the difference is sales is “tactical” whilst marketing is “strategic”. In small companies, one person may do both but in large companies, multiple people may perform these functions. To do both properly requires a good deal of self discipline, time management and a strong personal…

Medical

Claim Your Piece of the Health Pie

Are you looking for your piece of the health pie? With the health industry being labelled ‘the biggest single employer of Australian’s’ it’s a wise move to take your slice. The health industry currently employs 1.4 million Australians and shows no signs of slowing down. Health is seen as a daunting industry to many suppliers…

Doctors-blue

5 Reasons to Target Health

It’s been long recognised that health is an opportune space within the Australian market place for a variety of industries. However the extent of the diversity within the health industry is something that is often overlooked by the private sector. More opportunities are emerging for greater engagement within the health sector as modern health systems…

health2

Tips on How to Get into Healthcare

Health is one of the few segments of our database in which female managers are predominant. Take this into account when planning your marketing programs. Be prepared to negotiate a minefield of administration. We have identified up to nine stratas of bureaucracy in some areas of health. Make sure to do your homework – health…