sharing is nice

Shared Services – Threat or Opportunity?

What does it actually mean when you see ‘Shared Services’ in a contact’s job title? What actual service is being shared… and by whom? A shared services model is the sharing of back office functions. In the private sector this has traditionally existed in ‘head offices’ whilst in the public sector it has taken the…

marketing to health

Marketing to health – it’s worth the pain

As the baby boomers continue to age – the Australian health industry must keep pace. In the last several years it has grown by a whopping 7.6% annually. Of the $87.3 billion that is spent every year on health, $37 billion comes from the Federal Government alone. Private health insurance and out-of-pocket payments by patients…