featurelist

Success in Marketing is all About Timing

What do football matches, guitar solos, bargain shopping and public sector marketing all have in common? Timing. In the public sector the timing of your marketing campaigns can make the difference between success and a failure. Generally tagged as “Buying Cycles” you can plan your marketing calendar against when buyers, specifiers and decision makers in…

smail

Snail is Not Dead: Mail vs Email in the Modern World

In the digital age, email is often seen as reigning supreme in marketing campaigns. However, A-ZGovBIZ argues that snail mail is not dead. In fact, it might be that email and mail are not mutually exclusive marketing tools. Here’s why. New Trends in Mail Data driven marketing campaigns are not always about email and telephone…

vande

Emergency! Reach the Services Who Save

Tasmania has a new boat on its waters and QLD is calling for investment, so it might be time for your company to make a splash in the emergency services market. Australian emergency services perform outstanding work all year. Just one example is the launch of the Van Diemen by the Tasmanian Police. The high…