Success in Marketing is all About Timing

What do football matches, guitar solos, bargain shopping and public sector marketing all have in common?


In the public sector the timing of your marketing campaigns can make the difference between success and a failure. Generally tagged as “Buying Cycles” you can plan your marketing calendar against when buyers, specifiers and decision makers in government, education and health are in either “planning” or “procurement” mode.

Please find below the public sector buying cycle  to do list for 2014. Use this list to plan your marketing budget and schedule.


A-ZGovBIZ takes no responsibility for the timing or success of your direct marketing and sales campaigns and recommends organisations independently confirm campaign dates prior to commencement.

Michael Bleakley is a journalist, communicator and marketing professional of 25 years. His career began in his early 20’s publishing tech magazines for education. Michael’s career then moved into online and book publishing for a global business publisher, then finally into database publishing and marketing at A-ZGovBIZ.

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