train tracks

Keep your marketing program on track

This is the first in a series of blogs on how to use the A-ZGovBIZ data delivery platform Discovery. Discovery provides a suite of navigation tools which are easy to use and help keep your marketing program on track. Subscribers to A-ZGovBIZ log into Discovery, an online data delivery platform. Discovery provides the data and…

Fresh produce

School mailing lists – take a fresh approach

With email deliverability of 99.5%  A-ZGovBIZ lists surpass all other education lists in terms of quality, depth and breadth. This means more emails will be delivered and in turn you will experience improved return on investment. Our unique data management program combines a two prong approach of both outbound and inbound research. Read on and…

Hospital staff

15% Growth in Healthcare over the Next 5 Years

Annual healthcare expenditure in Australia is increasing from year to year, with annual spending of $99.1 billion in the 2018–19 federal budget, and since 2016–17 health spending has accounted for more than 10% of Australia’s total GDP. The Australian Jobs 2019 report concluded that in the five-year period from May 2018–2023, the industry is expected to grow by…

Leap of Faith

Marketing to schools – do’s and don’ts

It seems everyone from the smallest B2B home business to the largest global corporation is targeting schools. Marketing is a process driven discipline – not a leap into the unknown. There are 4 steps to success when marketing to schools: Getting emails opened Elicit a response with a clear call to action Communicate with prospects…

Children at school classroom

Tips to kick off your back to school program

As a supplier, it is important to keep reinforcing your message to schools – if you don’t, your competitors will, as the competition for the hearts and minds of school decision makers is fierce. Present your services and solutions proactively with email blasts, mailouts, phone calls and even fax. Consider your call to action, or…