It’s time to set up your T2 school marketing program

With schools returning next term it’s time to pay attention to your marketing requirements and the data you are using to secure more business. Lists deteriorate over time. Poor quality lists will have a negative bearing on the results of your campaign.

dirty washing

Fresh lists are a delight to use and the results speak for themselves. A-ZGovBIZ Schools lists now have almost 42,000 contacts in all  Australian and New Zealand schools. The list has continued to grow over the last 12 months. This growth provides users with greater breadth and depth of data than ever before.

With email deliverability of 99.5%,  A-ZGovBIZ lists surpass all other education lists in terms of quality. How do we do it? Our unique dual-stream data management program combines outbound and inbound research. With more touches on the data more often, the net result is better quality.

Knowing our data well as we do and having benchmarked the results of our subscribers’ campaigns, we know which bounces are attributed to the data or if there is something else at play. For example, email deliverability has been benchmarked at 99.5%. This has been proven time and time again. If the subscriber is not achieving this, they should be looking at why spam filters are being set off by their email campaigns. Read this article on Email Authentication.

A-ZGovBIZ includes more data fields than any other school list available, including 24 different data fields such as number of students, type of school, email, phone, name, position, level of school and more. More information means your campaigns can be more specific. Tailor each message to suit the characteristics of each type of prospect. By customising your campaigns you will achieve higher response rates.

Try to send out at least two campaigns per term. Use different media such as email, phone and mail to ensure as many prospects as possible are seeing the message.

“The education data we’ve received from the team at A-ZGovBiz is always comprehensive and accurate. It saves us countless hours of databasing or correcting bad data which other providers invariably supply! Also their team is responsive and easy to work with. We highly recommend their services!” – Cura Education

A-ZGovBIZ is supplied on the cloud as an annual subscription. Subscribers can be quite specific about the data they require. Every subscription is different – driven by each individual customer’s requirements. Select by state, type of school, level of school, number of students and more.

After a campaign has been sent out, subscribers are invited to send A-ZGovBIZ the email bounce report generated by their email server. If you are unsure how to do this, one of our account managers will be happy to help. Bounces are researched and the corrections are uploaded, ready to use again.

Subscribers have access to the most current education data available all year-round via Discovery, our online data delivery application. Discovery has been proven to work extremely well, with subscribers from all over the world now using A-ZGovBIZ lists to reach schools in Australia and New Zealand.

A-ZGovBIZ New Zealand Schools has almost 8,000 contacts across all schools. This list is supplied on the Discovery platform and is updated each week – keeping up with the changes. NZ schools has 25 different data fields including number of students, type of school, email, phone, name, position, level of school and more.

Contact for an obligation free quotation.

Michael Bleakley is a journalist, communicator and marketing professional of 25 years. His career began in his early 20’s publishing tech magazines for education. Michael’s career then moved into online and book publishing for a global business publisher, then finally into database publishing and marketing at A-ZGovBIZ.

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