5 Reasons to Target Health

It’s been long recognised that health is an opportune space within the Australian market place for a variety of industries. However the extent of the diversity within the health industry is something that is often overlooked by the private sector. More opportunities are emerging for greater engagement within the health sector as modern health systems today are addressing:

1.  More demand for health services
An aging population is putting greater demands on health systems. Governments are being forced to put more resources into an already stretched public and private health system. Examples of this are the new NDIS policies and aged care.

2.  Rising expectations
There’s rising community expectations of the range and quality of treatments that should be accessible to all citizens, increasingly ‘on demand’. Higher levels of mobility especially within the over 50’s sector has placed expectations upon the health system for access to medical history and services in urban and remote locations throughout Australia.

3.  Aged care                                                                                                                                                   As the sun sets lower for baby boomers, Australian society is facing it’s greatest epidemic “old age”. Aged care facilities are sprouting up in every suburb and town throughout the country.

4.  Declining traditional workforce
An ageing workforce and pay rates are diminishing the pool of staff from which to recruit, along with the challenge of building internal leadership capabilities

5.  Technical advances
Scientific and technical advances improving and expanding the capacity to treat, even cure, more adverse patient conditions.

Launch your next marketing to health campaign with the help of A-ZGovBIZ data:

For more information see the data cards:

Aged Care x 2,563 industry contacts

Hospitals & Health Facilities x 1,694 industry contacts

Health Sector Management x 2,683 industry contacts

Michael Bleakley is a journalist, communicator and marketing professional of 25 years. His career began in his early 20’s publishing tech magazines for education. Michael’s career then moved into online and book publishing for a global business publisher, then finally into database publishing and marketing at A-ZGovBIZ.

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