Following the money trail makes good business sense. The 1976 drama-documentary movie All the President’s Men which starred actors Dustin Hoffman and Robert Redford, uncover the details of the Watergate scandal that leads to President Nixon’s resignation. While researching a story about a botched 1972 burglary of Democratic Party headquarters at the Watergate apartment complex,…
If you want to get the maximum results from your school email marketing campaigns you need to put everything in your favour. The commonly accepted “best times” to send your email campaign go out the window when it comes to schools. Consider the following when planning your 2014 school marketing program. 1. School Terms You…
Within the B2B space lies B2G, business to government which involves doing business with the public sector. B2G enterprises engage one-on-one with public sector buyers, influencers and decision makers but opportunities to bid for government work generally have to be advertised and posted in the form of tenders, RFPs, RFIs and RFQs to which suppliers…
When selling to schools the key is to engage directly with the right prospects. Teachers and administrators are hounded daily by pushy sales reps so their natural response will be to turn you away. Here are 10 tips to get you noticed: 1. Match your audience to your product – target…
What is the difference between sales and marketing? Traditionally speaking, the difference is sales is “tactical” whilst marketing is “strategic”. In small companies, one person may do both but in large companies, multiple people may perform these functions. To do both properly requires a good deal of self discipline, time management and a strong personal…
It’s easy to think the University market is just too complex and difficult. But if you follow the five secrets of doing business with universities you will find it’s not that hard. There are 50 universities in Australia – the smallest by enrolment is University of the Sunshine Coast with 7,048 enrolments compared to Monash…
Nobody likes their dirty data to be aired in an expensive marketing campaign. In fact, it’s a marketer’s worst nightmare. A-ZGovBIZ have compiled a few dirty data must-know facts that will help you avoid campaign failures in the future. What’s Dirty Data? Dirty data can take many shapes and forms including duplicate records, incorrect information,…
Are you looking for your piece of the health pie? With the health industry being labelled ‘the biggest single employer of Australian’s’ it’s a wise move to take your slice. The health industry currently employs 1.4 million Australians and shows no signs of slowing down. Health is seen as a daunting industry to many suppliers…
By now, we’ve all heard the old social media marketing adage: if you’re not paying for it, then you are the product being sold. There’s usually some pigs in a barn and a joke about Facebook being free. The catch line, of course, being that your personal data gathered on social media makes you an…
What do football matches, guitar solos, bargain shopping and public sector marketing all have in common? Timing. In the public sector the timing of your marketing campaigns can make the difference between success and a failure. Generally tagged as “Buying Cycles” you can plan your marketing calendar against when buyers, specifiers and decision makers in…