When planning your next marketing campaign, emails and pamphlets do have their advantages, but you should never underestimate the power of the phone call. With the introduction of new technology, many businesses are turning to email and social media to market their products. While these are valuable marketing tools, this shift has left a gap…
When marketing to schools, it is easy to go in all guns blazing however this may ultimately damage your potential sales prospects. Before you start presenting your products to potential clients you need to make sure your approach is well prepared and specially tailored for the education sector. Step One Have a realistic view of…
The release of the MYEFO late last year came with the announcement of the axing of 200 government agencies. In the proposed measures, 138 bodies are expected to be abolished and 26 to be consolidated, the majority of which include panels and committees. These cuts follow on from previous cuts in May 2014 of 76…
Are you still licking stamps and sending flyers to schools? Traditional methods of selling to schools are based upon the push marketing model which is the way it has been done since Adam was a boy. Push marketing is defined as a promotional strategy in which a business attempts to get their message in front…
Is still worth pushing out snail mail or should business focus all their B2B efforts on email? All statistical information sourced from Radicati Email Statistic 2011-2015 & Australia Post
It might be tempting to delay taking action to refresh your aging public sector customer database, but here are four killer factors that could throw a spanner in the works: Amalgamation Did you know the proposed merger of South Perth and Victoria Park could create a new council known as South Park? (that’s right,…
Never underestimate the importance of a Term 4 marketing campaign to schools. It is the time schools are cashed up and planning their spending for 2015. With term 4 commencing between 6th and 13th October – depending upon which state you live in your campaign should start landing on school desks in the first week…
Finding the correct contacts in healthcare can be difficult and time consuming. Health service managers, business managers and administrators plan, direct, coordinate and supervise the delivery of healthcare and social services. Managers may be clinical specialists in charge of a specific department or service or they may be generalists who manage a clinic, aged care…
Building an effective marketing strategy to public sector in Australia requires insight and an understanding of the structure and complexities of the markets you are targeting. A “one-size-fits-all” approach is simply insufficient in today’s complex procurement environment. Readers found our recent blog B2B vs B2G – Set your enterprise marketing strategy useful as it outlined…
When marketing to government it is important to consider the environment or framework in which decisions to spend ‘tax payer dollars’ are made. Government agencies must ensure they can justify every purchase and prove they have got the best value for money. The various state governments and the Federal government have websites outlining the procurement…