Seamless, game changer, new paradigm, proactive, sustainability, monetise, re-purpose are all typical buzzwords we hear every day in business. But when is it appropriate to use them and when not? Well used buzzwords can be a fantastic tool to grab your prospect’s attention. Whether marketing to government, education, health or other public sector organisations buzzwords…
Emails are a great, cost efficient way to reach potential customers, but quite often legitimate marketing campaigns are held back by spam filters. Before you launch your next email campaign, here are 12 things that you should know to avoid being flagged as spam. 1. Jargon If your message sounds too good to be…
Email is a great way to get your product out there, but you have to remember that your email is going to be competing with hundreds of other emails sitting in the recipients’ inbox. The subject line is the first thing people see, and is the one chance you have to catch – here…
Marketing is expensive, and although you may be tempted to fit as much as you possibly can into your marketing campaign, a simple campaign is almost always more effective. Here are five steps to creating a clean campaign. 1. Make your message clear Less is more, the client doesn’t need to know every little…
Now that we have lain the ground work for an effective marketing strategy in our previous blog, it is time to delve into ways of monopolising the oft-hard-to-crack education segment. Firstly, the key to dealing with the school segment is connecting to schools on a personal and emotional level. While it is easy to break…
Selling to Schools Part 1: Trends and Planning for your next campaign Anyone in the K-12 market can tell you what a highly competitive market it is. The constantly shifting nature of this market means companies need to plan three to eight months ahead of the next campaign in order to develop a solid plan…
When planning your next marketing campaign, emails and pamphlets do have their advantages, but you should never underestimate the power of the phone call. With the introduction of new technology, many businesses are turning to email and social media to market their products. While these are valuable marketing tools, this shift has left a gap…
When marketing to schools, it is easy to go in all guns blazing however this may ultimately damage your potential sales prospects. Before you start presenting your products to potential clients you need to make sure your approach is well prepared and specially tailored for the education sector. Step One Have a realistic view of…
The release of the MYEFO late last year came with the announcement of the axing of 200 government agencies. In the proposed measures, 138 bodies are expected to be abolished and 26 to be consolidated, the majority of which include panels and committees. These cuts follow on from previous cuts in May 2014 of 76…
Are you still licking stamps and sending flyers to schools? Traditional methods of selling to schools are based upon the push marketing model which is the way it has been done since Adam was a boy. Push marketing is defined as a promotional strategy in which a business attempts to get their message in front…