Emails are a great, cost efficient way to reach potential customers, but quite often legitimate marketing campaigns are held back by spam filters. Before you launch your next email campaign, here are 12 things that you should know to avoid being flagged as spam. 1. Jargon If your message sounds too good to be…
Email is a great way to get your product out there, but you have to remember that your email is going to be competing with hundreds of other emails sitting in the recipients’ inbox. The subject line is the first thing people see, and is the one chance you have to catch – here…
Now that we have lain the ground work for an effective marketing strategy in our previous blog, it is time to delve into ways of monopolising the oft-hard-to-crack education segment. Firstly, the key to dealing with the school segment is connecting to schools on a personal and emotional level. While it is easy to break…
Selling to Schools Part 1: Trends and Planning for your next campaign Anyone in the K-12 market can tell you what a highly competitive market it is. The constantly shifting nature of this market means companies need to plan three to eight months ahead of the next campaign in order to develop a solid plan…
When planning your next marketing campaign, emails and pamphlets do have their advantages, but you should never underestimate the power of the phone call. With the introduction of new technology, many businesses are turning to email and social media to market their products. While these are valuable marketing tools, this shift has left a gap…
Are you still licking stamps and sending flyers to schools? Traditional methods of selling to schools are based upon the push marketing model which is the way it has been done since Adam was a boy. Push marketing is defined as a promotional strategy in which a business attempts to get their message in front…
It might be tempting to delay taking action to refresh your aging public sector customer database, but here are four killer factors that could throw a spanner in the works: Amalgamation Did you know the proposed merger of South Perth and Victoria Park could create a new council known as South Park? (that’s right,…
Never underestimate the importance of a Term 4 marketing campaign to schools. It is the time schools are cashed up and planning their spending for 2015. With term 4 commencing between 6th and 13th October – depending upon which state you live in your campaign should start landing on school desks in the first week…
Finding the correct contacts in healthcare can be difficult and time consuming. Health service managers, business managers and administrators plan, direct, coordinate and supervise the delivery of healthcare and social services. Managers may be clinical specialists in charge of a specific department or service or they may be generalists who manage a clinic, aged care…
Building an effective marketing strategy to public sector in Australia requires insight and an understanding of the structure and complexities of the markets you are targeting. A “one-size-fits-all” approach is simply insufficient in today’s complex procurement environment. Readers found our recent blog B2B vs B2G – Set your enterprise marketing strategy useful as it outlined…