What do football matches, guitar solos, bargain shopping and public sector marketing all have in common? Timing. In the public sector the timing of your marketing campaigns can make the difference between success and a failure. Generally tagged as “Buying Cycles” you can plan your marketing calendar against when buyers, specifiers and decision makers in…

Tasmania has a new boat on its waters and QLD is calling for investment, so it might be time for your company to make a splash in the emergency services market. Australian emergency services perform outstanding work all year. Just one example is the launch of the Van Diemen by the Tasmanian Police. The high…

The hype of the 2013 election may be over, but your engagement with an evolving public sector is set to continue. Here’s three strategy tips to consider when retaining with your health, government or education customers in the post-election environment. 1.    Know your audience  The public sector is an ever-changing space, with complicated structures and…

With minor parties and the Greens controlling the balance of power in the Senate, Australia’s leading business groups are concerned the attempted eradication of the carbon tax could lead to a double dissolution. The Liberal Party easily formed a majority government, claiming a probable 90 seats in the House of Representatives to Labor’s 57. Prime…

Business-to-government marketing, commonly abbreviated to B2G, is the process of private sector organisations marketing their products towards federal, state or local government bodies. B2G can best be understood as a subset of the traditional definition of marketing activities as being either business-to-business (B2B) or business-to-consumer (B2C). Whilst there are significant similarities between B2B and B2G,…

As the international community watches Australia choose its 28th Prime Minister attention is being drawn to more than just the overuse of “fair dinkum” or the under-use of fair coverage in tabloid headlines. It’s a time for Australia to stand out in the international arena for a range of issues; enticing more international brands and…

The slogans are finding more commercial airtime, the political bloggers are running on overtime and your local MP is suddenly attending every community event possible: Election Day 2013 has been set for September 7. The Australian voting public are now faced with a bombardment of agendas and policies; from what is best for your country’s…

Have you ever wondered how versatile public sector data can be? Or how effectively correct data can drive large-scale events? Search giant Google recently put A-ZGovBIZ’s comprehensive data to the test through their Geospatial Sydney event on Atmosphere Maps. Targeted to a state and federal audience, the data was used to reach IT managers, strategists,…