Marketing to the Australian Public Sector

As the international community watches Australia choose its 28th Prime Minister attention is being drawn to more than just the overuse of “fair dinkum” or the under-use of fair coverage in tabloid headlines. It’s a time for Australia to stand out in the international arena for a range of issues; enticing more international brands and companies to research areas to invest across our industries and markets.



Image: Google Analytics

For many international stakeholders Australia public sector data can open huge potential for new directions in 2013. From a booming health industry to a steady government sector and a dynamic education market, the Australian public sector offers a range of new business opportunities. These may include marketing to a full list of Australian schools or winning a government tender.

Unleashing these opportunities however requires accurate and comprehensive Australian public sector data. While the campaign opportunities are endless, A-ZGovBIZ data has been used to generate leads for NGO’s, school suppliers, health care professionals, technology companies, international government bodies and more.

Australia is one of the only developed economies to escape the harshness of the global financial crisis, thanks to support from key developing industries. One of these areas is Australia’s technology industry, with growing opportunities in online publishing, digital communications and information technology. The Australian Trade Commission continues to promote a stable and growing economy, with Australia’s real GDP growth expected to outperform every major advanced economy to 2017.

A-ZGovBIZ already attracts interest from the United Kingdom, America, New Zealand and Germany from the areas of health, education and government.


Michael Bleakley is a journalist, communicator and marketing professional of 25 years. His career began in his early 20’s publishing tech magazines for education. Michael’s career then moved into online and book publishing for a global business publisher, then finally into database publishing and marketing at A-ZGovBIZ.

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