tick from the government

Getting the tick from Government

When marketing to government it is important to consider the environment or framework in which decisions to spend ‘tax payer dollars’ are made. Government agencies must ensure they can justify every purchase and prove they have got the best value for money. The various state governments and the Federal government have websites outlining the procurement…

organic search vs paid search

Organic search v’s paid search

Why do we pay for a particular keyword when it’s already ranking well organically? It’s an often asked question by many, if not everyone who has some experience with Google Adwords, especially for people who only have limited resources for online marketing campaigns. Background To answer this critical question, Google released a report on this…

targeted marketing to schools

7 Top Tips to Reach Teachers

As marketers we have a variety of options to reach schools including email, phone, snail mail, door knocking, social media and fax. Each of these options have strengths and weaknesses. So what works best? 1. In recent years there has been a move back to snail mail but it is also the most expensive option…

invisible man

Do customers sometimes make you feel invisible?

Have you ever sat in a restaurant and the waiter serves everyone else before he gets around to serving you? Do you feel like you must be wearing Harry Potter’s invisibility cloak? Sometimes in business we feel the same way. Customers are buying from our competitors but not us. Are we invisible? We have the…

everything old is new again

Everything old is new again

“Everything old is new again” was a song that was popularised by international singing sensation Peter Allen in his 1979 smash hit of the same name. The song was also featured in the movie All That Jazz directed by Bob Fosse and starring Roy Scheider as Joseph “Joe” Gideon. As fashions go around every ten…

find new suppliers

How do buyers find new suppliers?

Let’s face it suppliers really have got no control over how government buyers can find them. The options are endless and include direct mail, conferences, sales representations, magazines, using LinkedIn a social media tool and email blasts. Direct mail Data driven marketing campaigns are not always about email and telephone calls. There is a trend…