“What we’ve got here is failure to communicate” is a quote from the 1967 film Cool Hand Luke. What the “Captain” (Strother Martin) was referring to when he said this line in the film to Luke (Paul Newman) was the difficulty in reaching some people ie “some men you just can’t reach”. In the real…
Let’s face it suppliers really have got no control over how government buyers can find them. The options are endless and include direct mail, conferences, sales representations, magazines, using LinkedIn a social media tool and email blasts. Direct mail Data driven marketing campaigns are not always about email and telephone calls. There is a trend…
Following the money trail makes good business sense. The 1976 drama-documentary movie All the President’s Men which starred actors Dustin Hoffman and Robert Redford, uncover the details of the Watergate scandal that leads to President Nixon’s resignation. While researching a story about a botched 1972 burglary of Democratic Party headquarters at the Watergate apartment complex,…
If you want to get the maximum results from your school email marketing campaigns you need to put everything in your favour. The commonly accepted “best times” to send your email campaign go out the window when it comes to schools. Consider the following when planning your 2014 school marketing program. 1. School Terms You…
Within the B2B space lies B2G, business to government which involves doing business with the public sector. B2G enterprises engage one-on-one with public sector buyers, influencers and decision makers but opportunities to bid for government work generally have to be advertised and posted in the form of tenders, RFPs, RFIs and RFQs to which suppliers…
Nobody likes their dirty data to be aired in an expensive marketing campaign. In fact, it’s a marketer’s worst nightmare. A-ZGovBIZ have compiled a few dirty data must-know facts that will help you avoid campaign failures in the future. What’s Dirty Data? Dirty data can take many shapes and forms including duplicate records, incorrect information,…
In the digital age, email is often seen as reigning supreme in marketing campaigns. However, A-ZGovBIZ argues that snail mail is not dead. In fact, it might be that email and mail are not mutually exclusive marketing tools. Here’s why. New Trends in Mail Data driven marketing campaigns are not always about email and telephone…
Navigating through the world of tenders is often a complicated task for those looking to reach out to the public sector. Finding the right tender can make your next financial quarter, or possibly set you in good stead for the year ahead. Whether you are looking to expand into unknown territory or continue to replenish…
When is it a tender or when is it a contract? Is there a specific time frame or is it a renewable deal? Which government department should you contact and when? To the budding start-up or mature company looking to reach out to the public sector for the first time the world of tender-hunting can…