Are you still licking stamps and sending flyers to schools? Traditional methods of selling to schools are based upon the push marketing model which is the way it has been done since Adam was a boy. Push marketing is defined as a promotional strategy in which a business attempts to get their message in front…
It might be tempting to delay taking action to refresh your aging public sector customer database, but here are four killer factors that could throw a spanner in the works: Amalgamation Did you know the proposed merger of South Perth and Victoria Park could create a new council known as South Park? (that’s right,…
Never underestimate the importance of a Term 4 marketing campaign to schools. It is the time schools are cashed up and planning their spending for 2015. With term 4 commencing between 6th and 13th October – depending upon which state you live in your campaign should start landing on school desks in the first week…
Finding the correct contacts in healthcare can be difficult and time consuming. Health service managers, business managers and administrators plan, direct, coordinate and supervise the delivery of healthcare and social services. Managers may be clinical specialists in charge of a specific department or service or they may be generalists who manage a clinic, aged care…
Building an effective marketing strategy to public sector in Australia requires insight and an understanding of the structure and complexities of the markets you are targeting. A “one-size-fits-all” approach is simply insufficient in today’s complex procurement environment. Readers found our recent blog B2B vs B2G – Set your enterprise marketing strategy useful as it outlined…
When marketing to government it is important to consider the environment or framework in which decisions to spend ‘tax payer dollars’ are made. Government agencies must ensure they can justify every purchase and prove they have got the best value for money. The various state governments and the Federal government have websites outlining the procurement…
Why do we pay for a particular keyword when it’s already ranking well organically? It’s an often asked question by many, if not everyone who has some experience with Google Adwords, especially for people who only have limited resources for online marketing campaigns. Background To answer this critical question, Google released a report on this…
As marketers we have a variety of options to reach schools including email, phone, snail mail, door knocking, social media and fax. Each of these options have strengths and weaknesses. So what works best? 1. In recent years there has been a move back to snail mail but it is also the most expensive option…
Have you ever sat in a restaurant and the waiter serves everyone else before he gets around to serving you? Do you feel like you must be wearing Harry Potter’s invisibility cloak? Sometimes in business we feel the same way. Customers are buying from our competitors but not us. Are we invisible? We have the…
From conversations with our clients there seems to be confusion over the laws surrounding privacy and email (spam). The two are often confused but in reality are quite separate. Both have been designed to protect the rights of the individual but in completely different ways. Following is an overview of both as they relate to…