It might be tempting to delay taking action to refresh your aging public sector customer database, but here are four killer factors that could throw a spanner in the works: Amalgamation Did you know the proposed merger of South Perth and Victoria Park could create a new council known as South Park? (that’s right,…
When marketing to government it is important to consider the environment or framework in which decisions to spend ‘tax payer dollars’ are made. Government agencies must ensure they can justify every purchase and prove they have got the best value for money. The various state governments and the Federal government have websites outlining the procurement…
What does it actually mean when you see ‘Shared Services’ in a contact’s job title? What actual service is being shared… and by whom? A shared services model is the sharing of back office functions. In the private sector this has traditionally existed in ‘head offices’ whilst in the public sector it has taken the…