everything old is new again

Everything old is new again

“Everything old is new again” was a song that was popularised by international singing sensation Peter Allen in his 1979 smash hit of the same name. The song was also featured in the movie All That Jazz directed by Bob Fosse and starring Roy Scheider as Joseph “Joe” Gideon. As fashions go around every ten…

find new suppliers

How do buyers find new suppliers?

Let’s face it suppliers really have got no control over how government buyers can find them. The options are endless and include direct mail, conferences, sales representations, magazines, using LinkedIn a social media tool and email blasts. Direct mail Data driven marketing campaigns are not always about email and telephone calls. There is a trend…

movie All the President’s Men

Follow the money trail when targeting B2B

Following the money trail makes good business sense. The 1976 drama-documentary movie All the President’s Men which starred actors Dustin Hoffman and Robert Redford, uncover the details of the Watergate scandal that leads to President Nixon’s resignation. While researching a story about a botched 1972 burglary of Democratic Party headquarters at the Watergate apartment complex,…

marketing to health

Health Sector: Strategy vs Tactical

What is the difference between sales and marketing? Traditionally speaking, the difference is sales is “tactical” whilst marketing is “strategic”. In small companies, one person may do both but in large companies, multiple people may perform these functions. To do both properly requires a good deal of self discipline, time management and a strong personal…