They say things are not always as they seem. One day your emails are hitting their targets and everything is going brilliantly. The next you are scratching your head trying to work out what happened. All of a sudden email bounce is up and not as many emails are getting through. Must be the data…
This is the first in a series of blogs on how to use the A-ZGovBIZ data delivery platform Discovery. Discovery provides a suite of navigation tools which are easy to use and help keep your marketing program on track. Subscribers to A-ZGovBIZ log into Discovery, an online data delivery platform. Discovery provides the data and…
The online checkout is the final step in the online shopping process with the goal to get the customer from a window shopper to a paying customer. A complicated checkout process delays the payment process which can cause shopping cart abandonment and a decline in returning customers. Steps for a typical quick checkout process Provide…
Once your emails have been written and coded the work doesn’t stop there. Keeping an eye on the analytics of your emails provides valuable insight for future email campaigns.
So you’ve read all about how to build the perfect email, now the next step is to work out what to put in it. It goes without saying that the content of your email is what will make or break a campaign, so getting it right is key.
For people wanting to send quick and simple HTML emails, there are many online email templates available to use. Most email platforms such as MailChimp and Campaign Monitor have inbuilt functions to create a layout for your emails without writing a single line of code. But if you are wanting to stand out and…
Whether you are part of a sales team targeting government, health or education or a sole operator chances are you are facing the same problems everyday – sales prospecting, talking to the right people and growing clients. 1. Sales prospecting Virtually every sales team lacks sufficient prospects and their database is often out of date.…
Seamless, game changer, new paradigm, proactive, sustainability, monetise, re-purpose are all typical buzzwords we hear every day in business. But when is it appropriate to use them and when not? Well used buzzwords can be a fantastic tool to grab your prospect’s attention. Whether marketing to government, education, health or other public sector organisations buzzwords…
Email is a great way to get your product out there, but you have to remember that your email is going to be competing with hundreds of other emails sitting in the recipients’ inbox. The subject line is the first thing people see, and is the one chance you have to catch – here…
Marketing is expensive, and although you may be tempted to fit as much as you possibly can into your marketing campaign, a simple campaign is almost always more effective. Here are five steps to creating a clean campaign. 1. Make your message clear Less is more, the client doesn’t need to know every little…