After the state elections in March this year the new WA Labor Government began fulfilling its campaign promise to cut government spending. Described as one of the most wide-ranging public sector reform processes in recent history the impact upon the public sector in WA was immense. Public sector savings in the WA government were essential…
The results of 12 months research of Federal Government agencies found that 22% of decision makers changed job role or left the Federal agency. The research was based on interviews with 4,019 contacts in 331 federal agencies which were contacted between September 2016 and 2017 as part of the A-ZGovBIZ annual public sector research program.…
A recent post in US publication Forbes said “Before you write any content, craft an offer or even think about your marketing funnel, you first need to decide exactly who you’re marketing to. In Australia there are 584 local, 1,600 state and territory and 331 federal government agencies. Within each agency there are literally hundreds…
The online checkout is the final step in the online shopping process with the goal to get the customer from a window shopper to a paying customer. A complicated checkout process delays the payment process which can cause shopping cart abandonment and a decline in returning customers. Steps for a typical quick checkout process Provide…
At first glance the Australian government market might seem to many like a maze of different departments, restrictive processes and bewildering jargon. Selling to government does not have to be difficult if you understand your market.
Once your emails have been written and coded the work doesn’t stop there. Keeping an eye on the analytics of your emails provides valuable insight for future email campaigns.
So you’ve read all about how to build the perfect email, now the next step is to work out what to put in it. It goes without saying that the content of your email is what will make or break a campaign, so getting it right is key.
For people wanting to send quick and simple HTML emails, there are many online email templates available to use. Most email platforms such as MailChimp and Campaign Monitor have inbuilt functions to create a layout for your emails without writing a single line of code. But if you are wanting to stand out and…
Whether you are part of a sales team targeting government, health or education or a sole operator chances are you are facing the same problems everyday – sales prospecting, talking to the right people and growing clients. 1. Sales prospecting Virtually every sales team lacks sufficient prospects and their database is often out of date.…
Seamless, game changer, new paradigm, proactive, sustainability, monetise, re-purpose are all typical buzzwords we hear every day in business. But when is it appropriate to use them and when not? Well used buzzwords can be a fantastic tool to grab your prospect’s attention. Whether marketing to government, education, health or other public sector organisations buzzwords…