Back to School – Are you Ready?
The start of Term 1 is the most important time of the year to reach out to schools that are cashed up and spending so don’t be a wilting lily! Stand up and be counted.
10 Steps to Successful School Marketing
When marketing to schools, it is easy to go in all guns blazing however this may ultimately damage your potential sales prospects. Before you start presenting your products to potential clients you need to make sure your approach is well prepared and specially tailored for the education sector. Step One Have a realistic view of…
Classrooms have changed – so should your approach to marketing
Are you still licking stamps and sending flyers to schools? Traditional methods of selling to schools are based upon the push marketing model which is the way it has been done since Adam was a boy. Push marketing is defined as a promotional strategy in which a business attempts to get their message in front…
Good reasons to target schools in term 4
Never underestimate the importance of a Term 4 marketing campaign to schools. It is the time schools are cashed up and planning their spending for 2015. With term 4 commencing between 6th and 13th October – depending upon which state you live in your campaign should start landing on school desks in the first week…
Marketing to health – secrets revealed
Finding the correct contacts in healthcare can be difficult and time consuming. Health service managers, business managers and administrators plan, direct, coordinate and supervise the delivery of healthcare and social services. Managers may be clinical specialists in charge of a specific department or service or they may be generalists who manage a clinic, aged care…
What drives public sector enterprises to buy?
Building an effective marketing strategy to public sector in Australia requires insight and an understanding of the structure and complexities of the markets you are targeting. A “one-size-fits-all” approach is simply insufficient in today’s complex procurement environment. Readers found our recent blog B2B vs B2G – Set your enterprise marketing strategy useful as it outlined…
7 Top Tips to Reach Teachers
As marketers we have a variety of options to reach schools including email, phone, snail mail, door knocking, social media and fax. Each of these options have strengths and weaknesses. So what works best? 1. In recent years there has been a move back to snail mail but it is also the most expensive option…
Do customers sometimes make you feel invisible?
Have you ever sat in a restaurant and the waiter serves everyone else before he gets around to serving you? Do you feel like you must be wearing Harry Potter’s invisibility cloak? Sometimes in business we feel the same way. Customers are buying from our competitors but not us. Are we invisible? We have the…
Privacy vs Spam Laws – know the difference
From conversations with our clients there seems to be confusion over the laws surrounding privacy and email (spam). The two are often confused but in reality are quite separate. Both have been designed to protect the rights of the individual but in completely different ways. Following is an overview of both as they relate to…
Why your B2B data is getting out of date each year
As our team of data analysts go about their daily task of updating the database we are always amazed at the level of change. With our team updating the B2B data all year round we are in a very good position to identify the areas of public sector most affected by changing government policies. …