Email Marketing Part 3: Analysing your Emails
Once your emails have been written and coded the work doesn’t stop there. Keeping an eye on the analytics of your emails provides valuable insight for future email campaigns.
Email Marketing Part 2: Getting People Engaged
So you’ve read all about how to build the perfect email, now the next step is to work out what to put in it. It goes without saying that the content of your email is what will make or break a campaign, so getting it right is key.
Email Marketing Part 1: Constructing Your Email
For people wanting to send quick and simple HTML emails, there are many online email templates available to use. Most email platforms such as MailChimp and Campaign Monitor have inbuilt functions to create a layout for your emails without writing a single line of code. But if you are wanting to stand out and…
Tap Into High Quality Sales Leads Every Day
Whether you are part of a sales team targeting government, health or education or a sole operator chances are you are facing the same problems everyday – sales prospecting, talking to the right people and growing clients. 1. Sales prospecting Virtually every sales team lacks sufficient prospects and their database is often out of date.…
The Secret to using Buzzwords
Seamless, game changer, new paradigm, proactive, sustainability, monetise, re-purpose are all typical buzzwords we hear every day in business. But when is it appropriate to use them and when not? Well used buzzwords can be a fantastic tool to grab your prospect’s attention. Whether marketing to government, education, health or other public sector organisations buzzwords…
12 Ways to Beat the Spam Filters
Emails are a great, cost efficient way to reach potential customers, but quite often legitimate marketing campaigns are held back by spam filters. Before you launch your next email campaign, here are 12 things that you should know to avoid being flagged as spam. 1. Jargon If your message sounds too good to be…
Email Subject Line- Art or Science?
Email is a great way to get your product out there, but you have to remember that your email is going to be competing with hundreds of other emails sitting in the recipients’ inbox. The subject line is the first thing people see, and is the one chance you have to catch – here…
Steps to simplify your marketing campaign
Marketing is expensive, and although you may be tempted to fit as much as you possibly can into your marketing campaign, a simple campaign is almost always more effective. Here are five steps to creating a clean campaign. 1. Make your message clear Less is more, the client doesn’t need to know every little…
Telemarketing – Read this before reaching for the phone
When planning your next marketing campaign, emails and pamphlets do have their advantages, but you should never underestimate the power of the phone call. With the introduction of new technology, many businesses are turning to email and social media to market their products. While these are valuable marketing tools, this shift has left a gap…