Why your B2B data is getting out of date each year

As our team of data analysts go about their daily task of updating the database we are always amazed at the level of change. With our team updating the B2B data all year round we are in a very good position to identify the areas of public sector most affected by changing government policies.

 

change ahead sign

 

The three key reasons why data gets out of date:

1                     A person’s contact details have changed
2                     Person has been replaced with another
3                     Position of a person has changed

 

Federal Government :  top 5 job titles that experienced change in the past 12 months were:

1                     Communications
2                     General Management
3                     Project Managers
4                     Board Members
5                     Corporate Service Managers

 

State Government :  top 5 job titles that experienced change in the past 12 months were:

1                     Finance Managers
2                     Corporate Service Managers
3                     Project Managers
4                     Operations Managers
5                     General Management

 

Local Councils :  top 5 job titles that experienced change in the past 12 months were:

1                     Community
2                     Planners / Engineers
3                     Infrastructure Managers
4                     Business Managers
5                     Librarians

 

Universities :  top 5 job titles that experienced change in the past 12 months were:

1                     Marketing officers
2                     Administration personnel
3                     Customer service
4                     Sport & Recreation Officers
5                     Librarians

 

Schools :  top 5 job titles that experienced change in the past 12 months were:

1                     IT Managers
2                     Principals
3                     Office staff
4                     Librarians
5                     Finance / Business Managers

A-ZGovBIZ is a leading supplier of direct marketing lists and delivery solutions. We can be contacted at sales@azgovbiz.com.au or phone 02 95164703 for free advice and a quote.

Michael Bleakley is a journalist, communicator and marketing professional of 25 years. His career began in his early 20’s publishing tech magazines for education. Michael’s career then moved into online and book publishing for a global business publisher, then finally into database publishing and marketing at A-ZGovBIZ.

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