Business-to-government marketing, commonly abbreviated to B2G, is the process of private sector organisations marketing their products towards federal, state or local government bodies. B2G can best be understood as a subset of the traditional definition of marketing activities as being either business-to-business (B2B) or business-to-consumer (B2C). Whilst there are significant similarities between B2B and B2G,…
As the international community watches Australia choose its 28th Prime Minister attention is being drawn to more than just the overuse of “fair dinkum” or the under-use of fair coverage in tabloid headlines. It’s a time for Australia to stand out in the international arena for a range of issues; enticing more international brands and…
It’s been long recognised that health is an opportune space within the Australian market place for a variety of industries. However the extent of the diversity within the health industry is something that is often overlooked by the private sector. More opportunities are emerging for greater engagement within the health sector as modern health systems…
The slogans are finding more commercial airtime, the political bloggers are running on overtime and your local MP is suddenly attending every community event possible: Election Day 2013 has been set for September 7. The Australian voting public are now faced with a bombardment of agendas and policies; from what is best for your country’s…