Things are not always as they seem. One day your emails are hitting their targets and everything is going brilliantly. The next you are scratching your head trying to work out what happened. All of a sudden email bounce is up and not as many emails are getting through. Must be the data right? WRONG.…
With schools returning next term it’s time to pay attention to your marketing requirements and the data you are using to secure more business. Lists deteriorate over time. Poor quality lists will have a negative bearing on the results of your campaign. Fresh lists are a delight to use and the results speak for themselves. A-ZGovBIZ…
It seems everyone from the smallest B2B home business to the largest global corporation is targeting schools. Marketing is a process driven discipline – not a leap into the unknown. There are 4 steps to success when marketing to schools: Getting emails opened Elicit a response with a clear call to action Communicate with prospects…
With email deliverability of 99.5% A-ZGovBIZ lists surpass all other education lists in terms of quality, depth and breadth. This means more emails will be delivered and in turn you will experience improved return on investment. Our unique data management program combines a two prong approach of both outbound and inbound research. Read on and…
This is the first in a series of blogs on how to use the A-ZGovBIZ data delivery platform Discovery. Discovery provides a suite of navigation tools which are easy to use and help keep your marketing program on track. Subscribers to A-ZGovBIZ log into Discovery, an online data delivery platform. Discovery provides the data and…
Annual healthcare expenditure in Australia is increasing from year to year, with annual spending of $99.1 billion in the 2018–19 federal budget, and since 2016–17 health spending has accounted for more than 10% of Australia’s total GDP. The Australian Jobs 2019 report concluded that in the five-year period from May 2018–2023, the industry is expected to grow by…
After the state elections in March this year the new WA Labor Government began fulfilling its campaign promise to cut government spending. Described as one of the most wide-ranging public sector reform processes in recent history the impact upon the public sector in WA was immense. Public sector savings in the WA government were essential…
The results of 12 months research of Federal Government agencies found that 22% of decision makers changed job role or left the Federal agency. The research was based on interviews with 4,019 contacts in 331 federal agencies which were contacted between September 2016 and 2017 as part of the A-ZGovBIZ annual public sector research program.…
A recent post in US publication Forbes said “Before you write any content, craft an offer or even think about your marketing funnel, you first need to decide exactly who you’re marketing to. In Australia there are 584 local, 1,600 state and territory and 331 federal government agencies. Within each agency there are literally hundreds…
As a supplier, it is important to keep reinforcing your message to schools – if you don’t, your competitors will, as the competition for the hearts and minds of school decision makers is fierce. Present your services and solutions proactively with email blasts, mailouts, phone calls and even fax. Consider your call to action, or…
The online checkout is the final step in the online shopping process with the goal to get the customer from a window shopper to a paying customer. A complicated checkout process delays the payment process which can cause shopping cart abandonment and a decline in returning customers. Steps for a typical quick checkout process Provide…
At first glance the Australian government market might seem to many like a maze of different departments, restrictive processes and bewildering jargon. Selling to government does not have to be difficult if you understand your market.
Once your emails have been written and coded the work doesn’t stop there. Keeping an eye on the analytics of your emails provides valuable insight for future email campaigns.
So you’ve read all about how to build the perfect email, now the next step is to work out what to put in it. It goes without saying that the content of your email is what will make or break a campaign, so getting it right is key.
For people wanting to send quick and simple HTML emails, there are many online email templates available to use. Most email platforms such as MailChimp and Campaign Monitor have inbuilt functions to create a layout for your emails without writing a single line of code. But if you are wanting to stand out and…
