marketing to health

Health Sector: Strategy vs Tactical

What is the difference between sales and marketing? Traditionally speaking, the difference is sales is “tactical” whilst marketing is “strategic”. In small companies, one person may do both but in large companies, multiple people may perform these functions. To do both properly requires a good deal of self discipline, time management and a strong personal…

dirty data

Dirty Data Done Dirt Cheap

Nobody likes their dirty data to be aired in an expensive marketing campaign. In fact, it’s a marketer’s worst nightmare. A-ZGovBIZ have compiled a few dirty data must-know facts that will help you avoid campaign failures in the future. What’s Dirty Data? Dirty data can take many shapes and forms including duplicate records, incorrect information,…

Medical

Claim Your Piece of the Health Pie

Are you looking for your piece of the health pie? With the health industry being labelled ‘the biggest single employer of Australian’s’ it’s a wise move to take your slice. The health industry currently employs 1.4 million Australians and shows no signs of slowing down. Health is seen as a daunting industry to many suppliers…

featurelist

Success in Marketing is all About Timing

What do football matches, guitar solos, bargain shopping and public sector marketing all have in common? Timing. In the public sector the timing of your marketing campaigns can make the difference between success and a failure. Generally tagged as “Buying Cycles” you can plan your marketing calendar against when buyers, specifiers and decision makers in…

smail

Snail is Not Dead: Mail vs Email in the Modern World

In the digital age, email is often seen as reigning supreme in marketing campaigns. However, A-ZGovBIZ argues that snail mail is not dead. In fact, it might be that email and mail are not mutually exclusive marketing tools. Here’s why. New Trends in Mail Data driven marketing campaigns are not always about email and telephone…

vande

Emergency! Reach the Services Who Save

Tasmania has a new boat on its waters and QLD is calling for investment, so it might be time for your company to make a splash in the emergency services market. Australian emergency services perform outstanding work all year. Just one example is the launch of the Van Diemen by the Tasmanian Police. The high…

retention

3 Ways to Retain Public Sector Clients

The hype of the 2013 election may be over, but your engagement with an evolving public sector is set to continue. Here’s three strategy tips to consider when retaining with your health, government or education customers in the post-election environment. 1.    Know your audience  The public sector is an ever-changing space, with complicated structures and…