Hold the phone - read our tips first.

Telemarketing – Read this before reaching for the phone

When planning your next marketing campaign, emails and pamphlets do have their advantages, but you should never underestimate the power of the phone call. With the introduction of new technology, many businesses are turning to email and social media to market their products. While these are valuable marketing tools, this shift has left a gap…

government procurement

What drives public sector enterprises to buy?

Building an effective marketing strategy to public sector in Australia requires insight and an understanding of the structure and complexities of the markets you are targeting.  A “one-size-fits-all” approach is simply insufficient in today’s complex procurement environment. Readers found our recent blog B2B vs B2G – Set your enterprise marketing strategy  useful as it outlined…

tick from the government

Getting the tick from Government

When marketing to government it is important to consider the environment or framework in which decisions to spend ‘tax payer dollars’ are made. Government agencies must ensure they can justify every purchase and prove they have got the best value for money. The various state governments and the Federal government have websites outlining the procurement…

sharing is nice

Shared Services – Threat or Opportunity?

What does it actually mean when you see ‘Shared Services’ in a contact’s job title? What actual service is being shared… and by whom? A shared services model is the sharing of back office functions. In the private sector this has traditionally existed in ‘head offices’ whilst in the public sector it has taken the…

retention

3 Ways to Retain Public Sector Clients

The hype of the 2013 election may be over, but your engagement with an evolving public sector is set to continue. Here’s three strategy tips to consider when retaining with your health, government or education customers in the post-election environment. 1.    Know your audience  The public sector is an ever-changing space, with complicated structures and…