Children at school classroom

Tips to kick off your back to school program

As a supplier, it is important to keep reinforcing your message to schools – if you don’t, your competitors will, as the competition for the hearts and minds of school decision makers is fierce. Present your services and solutions proactively with email blasts, mailouts, phone calls and even fax. Consider your call to action, or…

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The Secret to using Buzzwords

Seamless, game changer, new paradigm, proactive, sustainability, monetise, re-purpose are all typical buzzwords we hear every day in business. But when is it appropriate to use them and when not? Well used buzzwords can be a fantastic tool to grab your prospect’s attention. Whether marketing to government, education, health or other public sector organisations buzzwords…

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12 Ways to Beat the Spam Filters

  Emails are a great, cost efficient way to reach potential customers, but quite often legitimate marketing campaigns are held back by spam filters. Before you launch your next email campaign, here are 12 things that you should know to avoid being flagged as spam. 1. Jargon If your message sounds too good to be…