Annual healthcare expenditure in Australia is increasing from year to year, with annual spending of $99.1 billion in the 2018–19 federal budget, and since 2016–17 health spending has accounted for more than 10% of Australia’s total GDP.

The Australian Jobs 2019 report concluded that in the five-year period from May 2018–2023, the industry is expected to grow by 14.9% – more rapidly than any other industry over the same period.

So why is it growing so rapidly?  

1. population growth
2. ageing population
3. a pandemic
4. access to new technology
5. ongoing implementation of the National Disability Insurance Scheme

Over the next five-years, it is expected there will be 15,000 new jobs created in the health sector – that’s 3,000 job openings per year. New positions will include health and welfare managers, wellbeing coordinators, nurses, practice managers, child care centre managers and Indigenous health workers to name but a few.

Digital technology

Another reason for this rapid growth is the adoption of digital technology and new processes within the healthcare industry. This has kept pace with the increased demands for privacy, education, governance and remote healthcare services. Digital technology has enormous potential for the healthcare industry and represents a huge opportunity for remote communities, universities and healthcare suppliers. We see it in the federal government’s recent My Health Record initiative, and even in the emergence of self-monitoring health and fitness devices, which measure everything from your blood pressure to the quality of your sleep – even the number of steps you take each day.

As digital technology becomes more widespread in the healthcare industry, there will be a need for skilled staff who understand the implications of digital technology within their organisation. Universities and RTOs have also recognised this and new courses are being offered that simply didn’t exist before.

Highly volatile staffing population

The demand for quality healthcare across Australia continues to grow, particularly in regional communities which bear the brunt of an ageing population. The face of aged care in Australia is changing rapidly. This is evidenced by the enormous level of churn in the aged care lists supplied by A-ZGovBIZ.  These include aged care facilities and parent organisations which own and operate aged care facilities in Australia.

Churn in the A-ZGovBIZ aged care lists is currently sitting at 46% per annum – and it’s not looking at slowing down. Churn is a reflection of the movement of people either within an organisation or between them.

Churn primarily affects:

1. first and last name
2. position
3. email address
4. even the names of aged care facilities as smaller entities are scooped up

To manage churn, A-ZGovBIZ Healthcare is supplied on the cloud via Discovery – our online search engine allows subscribers to navigate and export all of our healthcare lists. The navigation in Discovery is easy and intuitive to use. Once you have applied the search filters, a list can be exported to spreadsheet to upload to your email broadcast server or CRM.

Key benefits of online marketing data: 

• Export fresh updates at any time and as often as you wish
• Filter the data using a range of easy-to-use tools
• Send your email bounce reports in after each campaign – our researchers will keep your data up to date
• Weekly updates keep email bounces at less than 1%
• Password security – share access with your team (non-export version also available)

A-ZGovBIZ Healthcare lists:

1. Aged Care Facilities
2. Aged Care Parent Organisations
3. Hospitals and Health Facilities
4. Health Administration

For more information or a free quotation contact sales@azgovbiz.com.au

Michael Bleakley

Michael Bleakley is a journalist, communicator and marketing professional of 25 years. His career began in his early 20’s publishing tech magazines for education. Michael’s career then moved into online and book publishing for a global business publisher, then finally into database publishing and marketing at A-ZGovBIZ.