With schools returning next term it’s time to pay attention to your marketing requirements and the data you are using to secure more business. Lists deteriorate over time. Poor quality lists will have a negative bearing on the results of your campaign. Fresh lists are a delight to use and the results speak for themselves. A-ZGovBIZ…
It seems everyone from the smallest B2B home business to the largest global corporation is targeting schools. Marketing is a process driven discipline – not a leap into the unknown. There are 4 steps to success when marketing to schools: Getting emails opened Elicit a response with a clear call to action Communicate with prospects…
With email deliverability of 99.5% A-ZGovBIZ lists surpass all other education lists in terms of quality, depth and breadth. This means more emails will be delivered and in turn you will experience improved return on investment. Our unique data management program combines a two prong approach of both outbound and inbound research. Read on and…
As a supplier, it is important to keep reinforcing your message to schools – if you don’t, your competitors will, as the competition for the hearts and minds of school decision makers is fierce. Present your services and solutions proactively with email blasts, mailouts, phone calls and even fax. Consider your call to action, or…
The start of Term 1 is the most important time of the year to reach out to schools that are cashed up and spending so don’t be a wilting lily! Stand up and be counted.
When marketing to schools, it is easy to go in all guns blazing however this may ultimately damage your potential sales prospects. Before you start presenting your products to potential clients you need to make sure your approach is well prepared and specially tailored for the education sector. Step One Have a realistic view of…
Are you still licking stamps and sending flyers to schools? Traditional methods of selling to schools are based upon the push marketing model which is the way it has been done since Adam was a boy. Push marketing is defined as a promotional strategy in which a business attempts to get their message in front…
Never underestimate the importance of a Term 4 marketing campaign to schools. It is the time schools are cashed up and planning their spending for 2015. With term 4 commencing between 6th and 13th October – depending upon which state you live in your campaign should start landing on school desks in the first week…
As marketers we have a variety of options to reach schools including email, phone, snail mail, door knocking, social media and fax. Each of these options have strengths and weaknesses. So what works best? 1. In recent years there has been a move back to snail mail but it is also the most expensive option…
If you want to get the maximum results from your school email marketing campaigns you need to put everything in your favour. The commonly accepted “best times” to send your email campaign go out the window when it comes to schools. Consider the following when planning your 2014 school marketing program. 1. School Terms You…