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Monthly Archives: February 2014

emailing to schools

5 top tips when emailing to schools

If you want to get the maximum results from your school email marketing campaigns you need to put everything in your favour. The commonly accepted “best times” to send your email campaign go out the window when it comes to schools. Consider the following when planning your 2014 school marketing program. 1. School Terms You…

February 24, 2014 in Marketing to Education, Tips and Info.
B2G Enterprises

B2B vs B2G – set your enterprise marketing strategy

Within the B2B space lies B2G, business to government which involves doing business with the public sector. B2G enterprises engage one-on-one with public sector buyers, influencers and decision makers but opportunities to bid for government work generally have to be advertised and posted in the form of  tenders, RFPs, RFIs and RFQs to which suppliers…

February 17, 2014 in Marketing to Government, Tips and Info.
Selling to School - School bag

10 tips to stand out from the crowd when selling to schools

When selling to schools the key is to engage directly with the right prospects. Teachers and administrators are hounded daily by pushy sales reps so their natural response will be to turn you away. Here are 10 tips to get you noticed: 1.         Match your audience to your product – target…

February 11, 2014 in Marketing to Education.

Recent Posts

  • Don’t get too comfortable – email authentication affects everyone
  • It’s time to set up your T2 school marketing program
  • Marketing to schools – do’s and don’ts
  • Customise your education campaigns to achieve higher response rates
  • Keep your marketing program on track

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