Fresh produce

School mailing lists – take a fresh approach

With email deliverability of 99.5%  A-ZGovBIZ lists surpass all other education lists in terms of quality, depth and breadth. This means more emails will be delivered and in turn you will experience improved return on investment. Our unique data management program combines a two prong approach of both outbound and inbound research. Read on and…

Leap of Faith

Marketing to schools – do’s and don’ts

It seems everyone from the smallest B2B home business to the largest global corporation is targeting schools. Marketing is a process driven discipline – not a leap into the unknown. There are 4 steps to success when marketing to schools: Getting emails opened Elicit a response with a clear call to action Communicate with prospects…

Children at school classroom

Tips to kick off your back to school program

As a supplier, it is important to keep reinforcing your message to schools – if you don’t, your competitors will, as the competition for the hearts and minds of school decision makers is fierce. Present your services and solutions proactively with email blasts, mailouts, phone calls and even fax. Consider your call to action, or…

targeted marketing to schools

7 Top Tips to Reach Teachers

As marketers we have a variety of options to reach schools including email, phone, snail mail, door knocking, social media and fax. Each of these options have strengths and weaknesses. So what works best? 1. In recent years there has been a move back to snail mail but it is also the most expensive option…