When selling to schools the key is to engage directly with the right prospects. Teachers and administrators are hounded daily by pushy sales reps so their natural response will be to turn you away. Here are 10 tips to get you noticed: 1. Match your audience to your product – target…
It’s easy to think the University market is just too complex and difficult. But if you follow the five secrets of doing business with universities you will find it’s not that hard. There are 50 universities in Australia – the smallest by enrolment is University of the Sunshine Coast with 7,048 enrolments compared to Monash…
By now, we’ve all heard the old social media marketing adage: if you’re not paying for it, then you are the product being sold. There’s usually some pigs in a barn and a joke about Facebook being free. The catch line, of course, being that your personal data gathered on social media makes you an…
The schools market is flooded with marketing messages as suppliers compete for the hearts and minds of teachers, principals and other decision makers. Schools are bombarded daily with emails, letters, faxes, ads in magazines and phone calls. It’s a wonder teachers actually get any work done! The end goal is to capture “share of mind”…
Are you targeting schools in your next marketing campaign? Between Gonski deals and exciting new private investments Australia’s schools are a thriving source of commercial opportunity and community development. From builders to NGO’s, the execution of a marketing campaign can make or break your plans for engagement within the education sector. Schools constantly need to…