targeted marketing to schools

7 Top Tips to Reach Teachers

As marketers we have a variety of options to reach schools including email, phone, snail mail, door knocking, social media and fax. Each of these options have strengths and weaknesses. So what works best? 1. In recent years there has been a move back to snail mail but it is also the most expensive option…

invisible man

Do customers sometimes make you feel invisible?

Have you ever sat in a restaurant and the waiter serves everyone else before he gets around to serving you? Do you feel like you must be wearing Harry Potter’s invisibility cloak? Sometimes in business we feel the same way. Customers are buying from our competitors but not us. Are we invisible? We have the…