The hype of the 2013 election may be over, but your engagement with an evolving public sector is set to continue. Here’s three strategy tips to consider when retaining with your health, government or education customers in the post-election environment. 1. Know your audience The public sector is an ever-changing space, with complicated structures and…
The schools market is flooded with marketing messages as suppliers compete for the hearts and minds of teachers, principals and other decision makers. Schools are bombarded daily with emails, letters, faxes, ads in magazines and phone calls. It’s a wonder teachers actually get any work done! The end goal is to capture “share of mind”…
With minor parties and the Greens controlling the balance of power in the Senate, Australia’s leading business groups are concerned the attempted eradication of the carbon tax could lead to a double dissolution. The Liberal Party easily formed a majority government, claiming a probable 90 seats in the House of Representatives to Labor’s 57. Prime…
Navigating through the world of tenders is often a complicated task for those looking to reach out to the public sector. Finding the right tender can make your next financial quarter, or possibly set you in good stead for the year ahead. Whether you are looking to expand into unknown territory or continue to replenish…