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The Secret to using Buzzwords

Seamless, game changer, new paradigm, proactive, sustainability, monetise, re-purpose are all typical buzzwords we hear every day in business. But when is it appropriate to use them and when not? Well used buzzwords can be a fantastic tool to grab your prospect’s attention. Whether marketing to government, education, health or other public sector organisations buzzwords…

email

12 Ways to Beat the Spam Filters

  Emails are a great, cost efficient way to reach potential customers, but quite often legitimate marketing campaigns are held back by spam filters. Before you launch your next email campaign, here are 12 things that you should know to avoid being flagged as spam. 1. Jargon If your message sounds too good to be…