School mailing lists – take a fresh approach

With email deliverability of 99.5%  A-ZGovBIZ lists surpass all other education lists in terms of quality, depth and breadth. This means more emails will be delivered and in turn you will experience improved return on investment.

fresh produce

Our unique data management program combines a two prong approach of both outbound and inbound research. Read on and I will explain how it works.

Knowing our data well as we do and having benchmarked the results of our subscribers’ campaigns, we know which bounces are attributed to the data or if there is something else at play. For example, email deliverability has been benchmarked at 99.5%. This has been proven time and time again. If the subscriber is not achieving this, they should be looking at why spam filters are being set off by their email campaigns.

A-ZGovBIZ data includes more data fields than any other school list available, including 22 different data fields such as number of students, type of school, email, phone, fax, name, position, level of school and more. More information means your campaigns can be more specific. Tailor each message to suit the characteristics of each type of prospect. By customising your campaigns you will achieve higher response rates.

Send out at least two campaigns per term. Use different media such as email, phone, mail and fax to ensure as many prospects as possible are seeing your messages.

A-ZGovBIZ is supplied on the cloud as an annual subscription. Subscribers can be quite specific about the data they require. Every license is different – driven by each individual customer’s requirements. Select by state, type of school, level of school, number of students and more.

After a campaign has been sent out, subscribers are invited to send A-ZGovBIZ the email bounce report generated by the email server. If you are unsure how to do this, one of our account managers will be happy to help. Bounces are researched and the corrections are uploaded, ready to use again.

Subscribers have access to the most current data available all year-round via Discovery, our online data delivery application. Discovery has been proven to work extremely well, with subscribers from all over the world now using A-ZGovBIZ lists to reach schools in Australia

A-ZGovBIZ New Zealand Schools reaches 6,355 contacts across all schools in NZ. This list is supplied in spreadsheet format and includes 22 different data fields such as number of students, type of school, email, phone, fax, name, position, level of school and more.

Take a look at the data cards below for more information. Lists can be customised as required. Just tell what you need and our team can provide a quote that suits your requirements:

Australian Schools Decision Makers

Australian School Principals

Australian School IT Managers

New Zealand Schools Decision Makers

New Zealand School Principals

New Zealand School IT Managers

 

Michael Bleakley is a journalist, communicator and marketing professional of 25 years. His career began in his early 20’s publishing tech magazines for education. Michael’s career then moved into online and book publishing for a global business publisher, then finally into database publishing and marketing at A-ZGovBIZ.

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