What do football matches, guitar solos, bargain shopping and public sector marketing all have in common?
In the public sector the timing of your marketing campaigns can make the difference between success and a failure. Generally tagged as “Buying Cycles” you can plan your marketing calendar against when buyers, specifiers and decision makers in government, education and health are in either “planning” or “procurement” mode.
Please find below the public sector buying cycle to do list for 2014. Use this list to plan your marketing budget and schedule.
A-ZGovBIZ takes no responsibility for the timing or success of your direct marketing and sales campaigns and recommends organisations independently confirm campaign dates prior to commencement.