Targeting Schools in Marketing Campaigns

Are you targeting schools in your next marketing campaign? Between Gonski deals and exciting new private investments Australia’s schools are a thriving source of commercial opportunity and community development. From builders to NGO’s, the execution of a marketing campaign can make or break your plans for engagement within the education sector.

Schools constantly need to purchase supplies for everyday use; from events and demonstrations to new buildings or extensions. In turn school suppliers need to be able to effectively target senior decision makers, and to do this suppliers need correct and comprehensive data.

A-ZGovBIZ are very experienced with targeting decision makers in schools and have been able to help school suppliers reach the right people.

Our list of schools ICT decision makers is the only one of its kind and has allowed ICT companies to effectively target the right people, resulting in an increase in their ROI.

A-ZGovBIZ has 17,124 senior decision makers in government, private and catholic schools at all levels including combined, primary, secondary and special schools. These school senior decision makers include 9,705 school principals and other senior decision makers. Our data can be separated by state and decision maker: schoolgraph2

Marketing to schools is a niche area – that’s why detailed data is vital to a campaign’s success. School suppliers that have utilised A-ZGovBIZ IT data include:

-Workshop equipment suppliers

-Educational IT companies

-Environmental product companies

A-ZGovBIZ will continue to provide expert advice on how to market to the education sector. Learn more about targeting schools in campaigns by visiting our marketing to eduction page.


Michael Bleakley is a journalist, communicator and marketing professional of 25 years. His career began in his early 20’s publishing tech magazines for education. Michael’s career then moved into online and book publishing for a global business publisher, then finally into database publishing and marketing at A-ZGovBIZ.

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