train tracks

Keep your marketing program on track

This is the first in a series of blogs on how to use the A-ZGovBIZ data delivery platform Discovery. Discovery provides a suite of navigation tools which are easy to use and help keep your marketing program on track. Subscribers to A-ZGovBIZ log into Discovery, an online data delivery platform. Discovery provides the data and…

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The Secret to using Buzzwords

Seamless, game changer, new paradigm, proactive, sustainability, monetise, re-purpose are all typical buzzwords we hear every day in business. But when is it appropriate to use them and when not? Well used buzzwords can be a fantastic tool to grab your prospect’s attention. Whether marketing to government, education, health or other public sector organisations buzzwords…

Success Starts Here Freeway Style Desert Landscape

Steps to simplify your marketing campaign

  Marketing is expensive, and although you may be tempted to fit as much as you possibly can into your marketing campaign, a simple campaign is almost always more effective. Here are five steps to creating a clean campaign. 1. Make your message clear Less is more, the client doesn’t need to know every little…