vande

Emergency! Reach the Services Who Save

Tasmania has a new boat on its waters and QLD is calling for investment, so it might be time for your company to make a splash in the emergency services market. Australian emergency services perform outstanding work all year. Just one example is the launch of the Van Diemen by the Tasmanian Police. The high…

Senate

Business Groups Warn Against Double Dissolution

With minor parties and the Greens controlling the balance of power in the Senate, Australia’s leading business groups are concerned the attempted eradication of the carbon tax could lead to a double dissolution. The Liberal Party easily formed a majority government, claiming a probable 90 seats in the House of Representatives to Labor’s 57. Prime…

Melstreet

The Business-to-Government Breakdown

Business-to-government marketing, commonly abbreviated to B2G, is the process of private sector organisations marketing their products towards federal, state or local government bodies. B2G can best be understood as a subset of the traditional definition of marketing activities as being either business-to-business (B2B) or business-to-consumer (B2C). Whilst there are significant similarities between B2B and B2G,…

globedata2

Data.au: Marketing to the Australian Public Sector

As the international community watches Australia choose its 28th Prime Minister attention is being drawn to more than just the overuse of “fair dinkum” or the under-use of fair coverage in tabloid headlines. It’s a time for Australia to stand out in the international arena for a range of issues; enticing more international brands and…

google

Google’s Atmospheric Reach to the Public Sector

Have you ever wondered how versatile public sector data can be? Or how effectively correct data can drive large-scale events? Search giant Google recently put A-ZGovBIZ’s comprehensive data to the test through their Geospatial Sydney event on Atmosphere Maps. Targeted to a state and federal audience, the data was used to reach IT managers, strategists,…