find new suppliers

How do buyers find new suppliers?

Let’s face it suppliers really have got no control over how government buyers can find them. The options are endless and include direct mail, conferences, sales representations, magazines, using LinkedIn a social media tool and email blasts. Direct mail Data driven marketing campaigns are not always about email and telephone calls. There is a trend…

movie All the President’s Men

Follow the money trail when targeting B2B

Following the money trail makes good business sense. The 1976 drama-documentary movie All the President’s Men which starred actors Dustin Hoffman and Robert Redford, uncover the details of the Watergate scandal that leads to President Nixon’s resignation. While researching a story about a botched 1972 burglary of Democratic Party headquarters at the Watergate apartment complex,…

featurelist

Success in Marketing is all About Timing

What do football matches, guitar solos, bargain shopping and public sector marketing all have in common? Timing. In the public sector the timing of your marketing campaigns can make the difference between success and a failure. Generally tagged as “Buying Cycles” you can plan your marketing calendar against when buyers, specifiers and decision makers in…

vande

Emergency! Reach the Services Who Save

Tasmania has a new boat on its waters and QLD is calling for investment, so it might be time for your company to make a splash in the emergency services market. Australian emergency services perform outstanding work all year. Just one example is the launch of the Van Diemen by the Tasmanian Police. The high…