Hold the phone - read our tips first.

Telemarketing – Read this before reaching for the phone

When planning your next marketing campaign, emails and pamphlets do have their advantages, but you should never underestimate the power of the phone call. With the introduction of new technology, many businesses are turning to email and social media to market their products. While these are valuable marketing tools, this shift has left a gap…

government procurement

What drives public sector enterprises to buy?

Building an effective marketing strategy to public sector in Australia requires insight and an understanding of the structure and complexities of the markets you are targeting.  A “one-size-fits-all” approach is simply insufficient in today’s complex procurement environment. Readers found our recent blog B2B vs B2G – Set your enterprise marketing strategy  useful as it outlined…