bee-677330_1280

The Secret to using Buzzwords

Seamless, game changer, new paradigm, proactive, sustainability, monetise, re-purpose are all typical buzzwords we hear every day in business. But when is it appropriate to use them and when not? Well used buzzwords can be a fantastic tool to grab your prospect’s attention. Whether marketing to government, education, health or other public sector organisations buzzwords…

organic search vs paid search

Organic search v’s paid search

Why do we pay for a particular keyword when it’s already ranking well organically? It’s an often asked question by many, if not everyone who has some experience with Google Adwords, especially for people who only have limited resources for online marketing campaigns. Background To answer this critical question, Google released a report on this…